Ad Math Tools

Free tools that turn ad work into profit decisions — no sign-up, no fluff.

Google Ads copy generator

Turn a keyword, benefit, and offer into dozens of ready-to-use headlines and descriptions.

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Break-even CPC

The highest CPC you can pay and still break even on profit.

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ROAS / MER

Channel ROAS, blended MER, and your break-even ROAS.

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Quality Score savings

What a higher Google Ads Quality Score is worth in CPC and monthly budget.

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SKAG generator

Turn your services and cities into a full single keyword ad group plan.

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CPA / CAC

Cost per acquisition, customer acquisition cost, and max profitable CPA.

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Profit per click

How much profit each click makes after CPC.

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LTV:CAC ratio

Lifetime value, the 3:1 benchmark, and CAC payback.

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Ad budget forecast

Project clicks, conversions, revenue, and profit from a budget.

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