Break-even CPC Calculator
Answer first: Break-even CPC = Profit per order × Conversion rate. Use this tool to compute it with examples.
Tip: keep units consistent (USD/EUR). Margin is a percent of AOV.
Results
| Metric | Value |
|---|---|
| Profit per order | — |
| Break-even CPC | — |
| Max CPC (with target profit) | — |
Enter your numbers to see results.
Common mistakes
- Using revenue instead of profit.
- Forgetting shipping/fees in the margin.
- Using session conversion rate instead of purchase conversion rate.
FAQ
What is break-even CPC?
The highest CPC you can pay and still break even on profit.
Is ROAS enough?
ROAS can look good while profit is bad. Use profit-per-order math first.
How do I lower break-even CPC pressure?
Increase conversion rate, raise margin, increase AOV, or reduce non-ad costs.