Quality Score Savings Calculator
Answer first: Quality Score is a discount (or penalty) on every click you buy. Benchmarks put QS 10 at roughly 50% cheaper and QS 1 at up to 5× more expensive than the QS 5 baseline. Enter your numbers to see what a higher score is worth.
Multipliers are industry benchmark estimates of how CPC scales with Quality Score relative to the QS 5 baseline. Your account will vary, but the direction and rough magnitude hold.
Results
| Metric | Value |
|---|---|
| Estimated CPC at target QS | — |
| CPC change | — |
| Monthly spend now | — |
| Monthly spend at target QS | — |
| Monthly savings | — |
| Yearly savings | — |
Enter your numbers to see results.
CPC multiplier by Quality Score
| Quality Score | CPC vs QS 5 baseline |
|---|---|
| 10 | −50% |
| 9 | −44% |
| 8 | −37% |
| 7 | −29% |
| 6 | −17% |
| 5 | baseline |
| 4 | +25% |
| 3 | +67% |
| 2 | +150% |
| 1 | +400% |
How to actually raise your Quality Score
- Expected CTR — write ads that repeat the search term. Single keyword ad groups do this by construction.
- Ad relevance — tightly themed ad groups; stop one generic ad from serving 50 different searches.
- Landing page experience — the page headline should match the keyword, load fast, and answer the search.
- Stop paying for junk searches — a negative keywords list removes the impressions that drag your CTR down.
FAQ
How does Quality Score affect CPC?
Google's ad rank formula rewards quality, so a higher score means you pay less for the same position. Benchmarks estimate ~50% cheaper clicks at QS 10 and up to 5× more expensive at QS 1, versus QS 5.
What is a good Quality Score?
7+ is good. Below 5 you are paying a real premium on every click.
Where do I see my Quality Score?
In Google Ads: Keywords → add the “Quality Score” column. It is scored per keyword, not per account.